迹异源自古文:【迹异而趣同】一词,“文者无形之画,画者有形之文,二者迹异而趣同”。寓意对于美好事物的探索起点和路径或许是不同的,但美好的目标确是一致的。迹异的中文解读为:求同存异,和而不同,异迹同趣,殊路同归。英文由“Gem”和“Rein”两个单词组成,寓意着对美好事物的驾驭者。灵感源于那些人类历史上的独立思考者们。迹异的LOGO是一个御马前行的独立思考者,一段博爱担当的历史,以及一种强大的渴望。其灵感来源于为减免百姓赋税,而愿意裸身骑马穿过市区街道的传奇女子Lady Godiva的故事。同时也致敬了1911年12月成立于慕尼黑的“The Blue Rider”蓝骑士艺术团体,这群不畏前行且独立思考的创作者们。
Gemrein,an original design brand with blue blood,uses blue as its brand color to convey Pioneer,artistic free spirit.Insist on exploring independent design language,independent brand spirit,independent core technology and independent life aesthetics.
作为一个保持独立思考的品牌,具有独立的品牌识别度、态度、温度和深度。为那些不甘平庸、注重生活品质与生活美学的消费者,提供全方位的艺术家居解决方案,以优质的产品带给消费者美好生活的长期价值。坚持长期主义,做难而正确的事,挑战一切惯例,持续创新。迹异,带着梦想,坚定出发,期待与每一个独立思考的灵魂相遇。
The original design lineup composed of young designers from both sides of the Taiwan Strait,including Tang Zhonghan,Huang Zhida,He Dongxiao,Wang
Yunhan,Li Bingqi,and Li Zhiguang,provides a full range of artistic homes for consumers who are unwilling to be mediocre and pay attention to the quality
of life and the aesthetics of life.Solutions,providing consumers with long-term value for a better life with high-quality products.As a brand that maintains
independent thinking,it has independent brand recognition,attitude,temperature and depth.Adhere to long-termism,do difficult but right things,challenge
all conventions,continue to innovate,set out firmly with dreams,and look forward to meeting every independent thinking soul.
一个流淌着蓝色血液的原创设计品牌
坚持探索独立的设计语言,独立的品牌精神
独立的核心技术以及独立的生活美学
以蓝色为品牌色传递先锋、艺术、价值的创新精神
期待与每一个独立思考的灵魂相遇
Gemrein,an original design brand with blue blood,uses blue as its brand color to convey Pioneer,artistic free spirit.Insist on exploring independent design language,independent brand spirit,independent core technology and independent life aesthetics.
独立设计品牌 #与平庸为敌